Chick-fil-A is introducing major changes for 2026, including a throwback to its early branding and a new line of dessert drinks inspired by the viral “dirty soda” trend. The fast-food chain will roll out vintage packaging, a sweepstakes for free food, and frosted sodas and floats as permanent menu items.
Nostalgia-Driven Branding
To celebrate its 80th anniversary, Chick-fil-A is releasing retro packaging designs for waffle fry boxes, sandwich bags, cups, and takeout bags. The packaging is inspired by the company’s original look from the 1950s. Four collector’s edition cups will be available for $3.99 each, with new designs released periodically. A contest will award free Chick-fil-A for a year to 3,000 customers who purchase a special Golden Fan Cup.
The ‘Dirty Soda’ Phenomenon
Chick-fil-A is also capitalizing on the “dirty soda” trend by introducing frosted sodas and floats. These drinks combine fountain soda with the chain’s Icedream soft serve. The frosted soda is a hand-spun mix of soda and ice cream, while the floats layer the two ingredients. This trend gained popularity through shows like The Secret Lives of Mormon Wives, where non-alcoholic, highly customized sugary drinks became a cultural fixture.
Why This Matters
Chick-fil-A’s move highlights the increasing importance of nostalgia in marketing. By leaning into its history, the chain seeks to reinforce brand loyalty and attract new customers. The adoption of the “dirty soda” trend demonstrates how fast-food companies adapt to social media-driven consumer preferences. The trend itself reflects a broader cultural shift toward indulgent, personalized experiences, even within dietary or lifestyle constraints.
Chick-fil-A remains closed on Sundays, despite continued consumer requests for extended hours. This decision remains consistent with the founder’s religious convictions and continues to shape the brand’s identity.
