A new boxed cake mix brand, Oh So Easy, is gaining attention for its unique flavor profiles that rival homemade quality. Founded by Ava Lichauco and Bianca Fernandez, the company collaborates with chefs to offer heritage-inspired mixes, including a standout Spiced Yellow Cake. This isn’t your typical grocery store baking product; it’s a premium option for those who want complex flavors without the time investment of scratch baking.
A Shift in Baking Convenience
Consumers are increasingly seeking convenience without compromising on taste. While many are willing to bake from scratch, the demand for high-quality, quick solutions is growing. Oh So Easy addresses this by partnering with culinary professionals to create mixes like Ube Blondie and Miso Caramel Brownie, alongside the Spiced Yellow Cake developed in collaboration with chef Fadi Odeh. The Spiced Yellow Cake features a blend of mahlab, mastic, and cardamom, offering a unique aromatic flavor profile.
Testing the Product: A Spiced Yellow Cake Review
The Spiced Yellow Cake mix is designed for simplicity, requiring only vegetable oil, eggs, and water to create the batter. The instructions include helpful variations for pan size and baking times. Despite initial concerns about height, the resulting cake had a light, moist crumb with well-balanced spices that didn’t overpower the flavor. The included cardamom simple syrup added extra moisture and depth.
The cake proved popular at a dinner party, with guests requesting seconds. While the 9-inch pan yielded a lower rise than expected, the overall quality surpassed expectations. The mix is priced at $28 for a bundle of two, making it more expensive than standard yellow cake mixes but competitive with the time and effort required for similar scratch-made recipes.
Why This Matters
The emergence of Oh So Easy highlights a trend: consumers are willing to pay a premium for convenience and unique flavors. The brand’s success demonstrates that boxed mixes can evolve beyond basic vanilla and chocolate to offer gourmet options. This could push competitors to innovate or further solidify Oh So Easy’s position in the market.
The price point may limit accessibility for some, but for those seeking a quick yet high-quality dessert solution, this mix delivers. The founders recommend purchasing in larger quantities (three or six packs) to explore the full range of flavors.
In conclusion, Oh So Easy’s Spiced Yellow Cake mix offers a compelling alternative to traditional baking. It strikes a balance between convenience and quality, making it a worthwhile option for both casual bakers and those seeking to impress with unique flavors.
