Brooks Sports has reintroduced its iconic Adrenaline GTS 10 sneaker, originally released in 2009, blending nostalgic Y2K style with cutting-edge performance technology. The move taps into the current trend of retro footwear making a comeback, appealing to both runners and fashion-conscious consumers.
Nostalgia Meets Innovation 🚀
The Adrenaline GTS 10 is now available as a lifestyle sneaker in three colorways: White-Silver, Black-Blue, and Canary Green. The design retains the layered mesh, synthetic silver overlays, and overall aesthetic of the late 2000s, capturing the “gorpcore” look that’s popular today.
However, Brooks hasn’t just reissued an old shoe. The updated model features DNA Tuned technology—a nitrogen-infused cushioning system designed for all-day comfort. This marks a significant upgrade from the original 2009 release, which was the first Brooks shoe to incorporate its revolutionary DNA midsole.
Why This Matters 💡
The revival of the Adrenaline GTS 10 reflects a broader trend in the footwear industry where brands are capitalizing on nostalgia while simultaneously improving product functionality. The original Adrenaline GTS series consistently ranked among top running and walking shoes for its support, cushion, and style. This re-release aims to leverage that legacy while attracting a new generation of wearers.
The shoe is currently available for purchase on the Brooks website. Shop the Brooks Adrenaline GTS 10.
In short, Brooks is betting on the enduring appeal of a proven design combined with modern tech to capture market share in both the athletic and lifestyle segments.
